You probably know that your business needs to develop a digital marketing program. However, you may not know what to focus on in your marketing plan. In fact, your digital marketing program may not be comprehensive enough to bring you the ROI you seek. To maximize the ROI of your efforts, implement an integrated digital marketing program that is consistent and holistic. An example of an integrated digital marketing plan includes creating a slide deck, landing page, and social media graphics in January. Then, promote that training webinar across multiple channels in February.