In order to maximize the results of your digital marketing program, you must first develop a marketing calendar. This will help you plan your campaigns and create accountability for the execution of your plan. You must ensure that your campaigns are targeted and reach specific segments of your audience. For example, January is the ideal month to release a training webinar. You must prepare a slide deck, develop a landing page, design social media graphics, and promote the webinar across multiple channels.
Developing a digital marketing program will help you reach your customers in a way that goes beyond traditional advertisements. Research has shown that 73% of internet users prefer content over ads. In addition to content marketing, your digital marketing plan must also include metrics that measure the success of your program. Your marketing program should include a plan to measure your success so that you can identify opportunities for growth. When developing a digital marketing program, consider integrating it with the rest of your business strategy.