There are numerous opportunities to grow your business by developing a digital marketing program. One of these is to use a calendar to plan your digital marketing activities. Developing a marketing calendar is essential because it creates accountability and ensures that you reach your target audience segments. For example, releasing a training webinar in January is ideal because you’ll have time to build a landing page, design social media graphics, and create a slide deck. In February, you’ll have to promote the webinar across various channels, including your website and social media accounts.