There are many opportunities to grow your business by developing a digital marketing program. But how do you get started? Start by developing a marketing calendar that can help you plan out your digital marketing campaigns and ensure that you are reaching your target audience segments. A training webinar may be released in January. For this, you will need to build a landing page, create slide decks and social media graphics, and promote it on multiple platforms.
Once you have defined your marketing goals, define your digital marketing budget and develop your marketing plan around it. It can also describe the benefits of each strategy. It’s also a good idea to define your buyer personas and share your marketing plan with your stakeholders. Remember to adjust your digital marketing budget as you go along, as your goals may change over time. Once you’ve created a plan, use it to gauge how well it’s working.