Developing a digital marketing program is a great way to increase your reach and generate leads. In this article, you will learn about the benefits of developing a marketing calendar to help plan your digital marketing strategy. In addition to creating accountability, using a calendar will help you reach targeted audience segments and ensure that your digital marketing efforts are effective. For example, January is a good time to release a training webinar. In preparation for this event, you should design your slide deck, build a landing page, and design social media graphics. In February, you should promote your webinar via various channels, including email, blogs, social media, and your own website.