Developing a digital marketing program is an excellent way to attract customers and retain them. Digital marketing is increasingly important as consumers prefer content over advertising. Moreover, the majority of internet users prefer content to advertisements. Digital marketing programs can be helpful in acquiring new customers, nurturing existing customers, building customer loyalty and branding. A well-designed digital marketing program should incorporate metrics to measure the effectiveness of a given strategy.
A marketing calendar is a handy tool to plan digital marketing campaigns. This calendar creates accountability and enables you to target specific audience segments. For instance, if you release a training webinar in January, you may want to prepare the slides deck, create a landing page, and create social media graphics. Next, you should promote the webinar in February across different channels. This way, you will maximize your sales and make the most of this month.