If you’re a business owner, you have probably realized that a digital marketing program is crucial to the success of your business. Developing a marketing plan will help you plan and execute your digital marketing efforts. Having a calendar will also help you stay accountable, as you’ll know exactly when to start each campaign and what steps you need to take to reach specific audience segments. For example, January is a good month to launch a training webinar. Creating a slide deck, designing a landing page, and creating social media graphics are a few steps you need to take. You’ll then want to promote the training webinar across several channels, such as your website and social media accounts, so that your audience can find it.