If you run a small business, you might be interested in the various opportunities to grow your business by developing a digital marketing program. These marketing efforts include social media, paid advertising, and blogging. It is important to develop a plan for your marketing efforts and track the results. You can also use a marketing calendar to plan out the specific campaigns you will need to run. If you are planning to launch a training webinar, you should do so in January. Creating a slide deck, creating a landing page, and designing social media graphics are all necessary to promote the training webinar. You should continue to promote it in February through various channels.