In this article we’ll discuss some of the opportunities for your business to grow by developing a digital marketing program. These include acquisition, branding, and customer loyalty. Let’s look at each one in more detail. Developing a marketing calendar will help you plan your campaigns and keep you accountable. This will help you reach your audience segments and measure your results. For example, in January you might release a training webinar. To promote the webinar you’ll need a slide deck, a landing page, and social media graphics. In February, you’ll need to launch it across multiple channels and promote it through various digital marketing tools.