When you have a digital marketing program, you can develop a calendar of events to ensure that you are reaching specific audience segments. For example, releasing a training webinar in January is the best month for it, because that’s when you need to create your slide deck, create a landing page, and design social media graphics. Then, in February, you will need to promote that webinar across multiple channels.

In addition to creating a digital marketing plan, you should define your budget and your marketing strategy. You can use buyer personas and marketing plan templates to outline your digital marketing efforts. Once you have established your marketing plan, share it with key stakeholders. As you learn more about your customers, you can make adjustments. Opportunities to grow business by developing a digital marketing plan are endless. The next time you’re planning a new campaign, use a template to outline your goals.