Developing a digital marketing program can help your business grow. Developing a plan to implement your marketing strategy will ensure that your efforts will be effective and targeted to specific audience segments. For example, if you want to release a training webinar in January, you’ll need to create a slide deck, a landing page, and social media graphics. Once the training webinar is released in January, you’ll need to promote it across multiple channels throughout February.

Developing a digital marketing plan includes defining your goals and budget. You can use buyer personas and customer segments to describe what you want to accomplish and how you’ll measure your success. It’s important to include data collection to understand consumer behavior and identify opportunities to improve the customer experience. Once you’ve created a digital marketing plan, be sure to share it with stakeholders. As you learn about how effective your digital marketing efforts are, you can adjust your program accordingly.