While most business owners recognize the value of digital marketing, gaps between the various tools are a common source of inefficiency. As a result, most small businesses end up developing a disjointed approach that fails to generate the desired return on investment. Here are some examples of areas in which gaps can be found. Using one tool for all of your marketing needs isn’t a good idea.
To create accountability and effective marketing execution, develop a marketing calendar. You can follow your marketing calendar to determine when to release a certain program or product. For example, January is a good month to launch a training webinar. During this month, you should create a slide deck, create a landing page, design social media graphics, and promote the webinar across all channels. A few months later, you’ll need to repeat the process in February.