Opportunities to grow business by developing a digital marketing program

Many business leaders recognize the need for a digital marketing program and have implemented various strategies including social media, email marketing, and website development. While these methods have many benefits, gaps can diminish the ROI that the various efforts can have on a business. The most effective digital marketing program encompasses a variety of strategies, and should be integrated into the overall strategy. A comprehensive marketing program includes the following tactics: creating an awareness campaign, creating a landing page, and promoting your training webinar across a variety of channels.