Opportunities to grow business by developing a digital marketing program

A marketing calendar is one of the best ways to plan out your digital marketing campaign. It also provides accountability to ensure that you are executing your plan effectively and reaching the right audience segments. For example, January is the perfect month to release a training webinar. You will need to develop a slide deck, create a landing page, and design social media graphics. You will also need to promote the training webinar across multiple channels in February.