Opportunities to grow business by developing a digital marketing program

Most business leaders understand the importance of digital marketing for their businesses, but often times they don’t develop a comprehensive strategy. While you may have heard of email marketing, social media marketing, and website development, you may be missing out on the power of co-marketing. Lack of coordination between these different elements will lead to a disjointed approach that reduces your potential return on investment. Here are some opportunities to grow your business by developing a digital marketing program.