Many business owners recognize the value of a digital marketing program. These efforts may include paid advertising, social media, blogging, and website development. While these methods may provide a significant return on investment, gaps in an overall strategy can reduce ROI. Developing a holistic, integrated digital marketing plan will maximize results. Developing a training webinar for January, for example, may require creating a slide deck, designing social media graphics, and developing an SEO-optimized landing page. Similarly, promoting a training webinar across multiple channels in February may require designing social media graphics and developing a landing page.