You may be wondering how to develop a digital marketing program for your business. It’s important to note that this strategy works best if you can plan your digital marketing campaigns using a calendar. A calendar creates accountability and helps you stay on top of your marketing plan. It can also help you reach specific audience segments. For example, January is an excellent time to release a training webinar. This will mean that you have to create slide decks, design social media graphics, and build a landing page. In February, you’ll need to promote the webinar across different channels.
You should also develop metrics for your digital marketing program. A good digital marketing strategy should track the success of your digital marketing program, as well as the ROI from it. There’s no point in using a digital marketing program that doesn’t measure its impact. Make sure that you’re evaluating your ROI and measuring its results, because a gap in your digital marketing strategy can have negative impact on your business.