As the world moves toward a digital-centric economy, businesses must develop a digital marketing strategy if they hope to thrive in this new era. A marketing calendar is an indispensable tool for planning a digital marketing campaign. It helps ensure accountability and proper execution of the plan, while reaching all audience segments. For example, January is a good month to release a training webinar, which requires developing slide decks, building landing pages, and designing social media graphics. Then, in February, you must promote the webinar across all channels, including social media.
Most business leaders recognize the benefits of digital marketing, which include paid advertising, social media, blogging, and website development. However, gaps in their digital marketing strategy may hinder their ROI. A holistic and consistent approach to digital marketing will help you generate more revenue. Here are some examples of integrated marketing plans: