The benefits of developing a digital marketing program are numerous. Developing a comprehensive strategy will not only help you achieve your marketing goals, but will also provide accountability as you implement your plan. In addition to helping you stay on track, a marketing calendar will help you plan the right content for each of your marketing channels. For example, if you’re planning to release a training webinar in January, you’ll need to create a slide deck, create a landing page, and design social media graphics. Then, in February, you’ll need to promote the webinar across multiple channels.

If you’re a business owner, you probably already know how important it is to embrace digital marketing, including paid advertising, blogging, social media, and website development. However, if you’re not consistently applying each part of your strategy, the results can be subpar and detract from your ROI. The most effective digital marketing program is a cohesive, integrated approach that integrates all of these elements. Consider this example: You want to create an integrated digital marketing plan that will increase awareness, drive leads, and help salespeople achieve their goals.