Developing a digital marketing program offers many opportunities to grow your business. By following a few key steps, you can get the most out of this new form of marketing. Developing a marketing calendar will help you plan your digital marketing campaigns. Using a marketing calendar will help you set goals, establish accountability, and ensure that you are reaching each segment of your audience. For example, releasing a training webinar in January means creating a slide deck, landing page, and social media graphics. You’ll then want to promote the webinar on a number of channels, including email marketing, social media, and the web.
Developing a digital marketing program should focus on building customer loyalty, acquisition, and retention. These programs should also measure success. The most effective digital marketing programs will incorporate a combination of all of these efforts. The main goals of a digital marketing program are to increase awareness of a company, generate leads, and support salespeople in meeting their goals. Whether your business is small or large, a digital marketing program can benefit you.