Opportunities to grow business by developing a digital marketing program

If your business is not already doing digital marketing, there are opportunities to improve your customer’s experience with your brand. The use of digital content in sales and marketing will guide the buying decision process and increase awareness. You can use buyer personas to understand your customers’ needs and behaviors. Developing a marketing plan is a great way to share the plan with your stakeholders and make sure your plan has the proper scope.

Developing a marketing calendar is a powerful way to plan your digital marketing campaigns and create accountability for each task. Using a calendar ensures you’re executing your strategy effectively and reaching your target audience segments. For example, releasing a training webinar in January is a great idea. You’ll need to develop a slide deck, build a landing page, design social media graphics, and promote the webinar across multiple channels.