When developing a digital marketing program, it’s important to keep your audience and goals in mind. For example, your program may involve creating a training webinar for your target audience. Developing a slide deck, landing page, and social media graphics for this training webinar is an excellent way to get started in January. You should then promote this webinar across various channels in February. You should also consider the goals and metrics of your digital marketing program, because buyers want to experience a personalized experience across all touchpoints.

You can use buyer personas to help define your digital marketing program. Use buyer personas to help describe the benefits of these digital marketing tactics to your customers. After creating a marketing plan for your digital marketing program, you should analyze your customer data to understand what works for them. Make sure you share the plan with your stakeholders so they can be informed about your plan’s success. Once you have a clear plan for your digital marketing program, you can adjust it and make it more effective.