Developing a digital marketing program is an essential part of promoting your business online. But how do you create a program? The following tips will help you create one. Make a marketing calendar. You will be held accountable to follow through on the plan and reach your targeted audience segments. For example, January is the perfect month to launch a training webinar. You will need to develop a slide deck, design a landing page, and create social media graphics. Likewise, February is a good month to promote your training webinar across multiple channels.
In order to get the most ROI from a digital marketing program, you should consider the metrics you use. This will ensure you are measuring success and making adjustments where necessary. Ideally, you should have metrics to measure the success of your program, as well as a plan to improve it over time. Developing a digital marketing program also helps you track your ROI. The following are examples of how a digital marketing program can help your business: