Opportunities to grow business by developing a digital marketing program

A digital marketing program is a must-have for any business, but there are many ways to make this type of marketing work for your business. A digital marketing calendar helps you stay on track and ensures that your marketing efforts are reaching the right audience segments. For example, January is the perfect month to launch a training webinar. You will need to develop a slide deck, create a landing page, design social media graphics, and promote your webinar across several channels.