Most business leaders understand the importance of developing a digital marketing program. Some of these tactics include paid advertising, blogging, social media, and website development. However, if gaps exist between the elements of the plan, the ROI of the efforts could be compromised. A successful digital marketing program includes a consistent, holistic approach to the various marketing efforts. For instance, January is the perfect time to release a training webinar. January is the ideal month to develop a slide deck, create a landing page, and design social media graphics. In February, you will need to promote the webinar through multiple channels.