There are many opportunities to grow your business by developing a digital marketing program. The key to success is planning. By creating a schedule for your digital marketing efforts, you can ensure that you are reaching the target audience and developing the right content to meet their needs. Developing a plan and following it consistently will help you realize the ROI potential of your efforts. For example, January is a good time to launch a training webinar. During the month, you should design a slide deck, develop a landing page, and create social media graphics. February, on the other hand, is the best month for promoting the training webinar across various platforms.