Opportunities to Grow Business by Developing a Digital Marketing Program

Creating a marketing calendar is a crucial part of developing a digital marketing plan for your business. Using a calendar can help you prioritize your marketing efforts, create accountability for your employees, and ensure that your strategy is reaching the right audience segments. For example, releasing a training webinar in January is a great time to create a slide deck, build a landing page, and design social media graphics. You can then promote the webinar through all available channels, including email, search, and social media.