Most business owners recognize the need for digital marketing. This includes blogging, email marketing, social media, website development, and paid advertising. Often times, a digital marketing strategy can become disjointed if there are gaps. When a business is not using all of these methods, it can be difficult to gauge the effectiveness of the marketing effort. By following these tips, you can build a digital marketing program that works for your business.
Create a marketing calendar to implement your digital marketing plan. Creating a marketing calendar ensures that your strategy is executed effectively and reaches all audience segments. For example, January is a great time to release a training webinar. You should create the slide deck, build a landing page, design social media graphics, and promote the webinar through multiple channels. The next month is a great time to launch an e-book or other course.