A comprehensive digital marketing plan will encompass everything from blog content to email campaigns and social media. A comprehensive digital marketing plan will also incorporate paid advertising, website development, and more. If your digital strategy is missing any of these pieces, you are reducing the potential return on investment. To increase the value of your digital marketing program, consider co-marketing opportunities. Here are some ways to maximize the impact of co-marketing:
Develop a marketing calendar to plan your digital marketing efforts. A calendar will keep you accountable, ensuring you reach the right audience segments and execute your plan. For example, if you want to release a webinar in January, you should start by developing the slide deck and landing page, designing social media graphics, and promoting the training webinar across all channels. By February, you should launch the training webinar on multiple channels.