There are many opportunities for growth in the digital marketing industry, and developing a digital marketing plan is one of the most effective ways to take advantage of these benefits. Here are some of the benefits to developing a digital marketing plan for your business. Read on to find out more. Developing a digital marketing program will allow you to leverage the power of the Internet to drive more business to your website. But before you start implementing your new digital marketing strategy, make sure to learn as much as possible about it.