You should develop a digital marketing plan in order to maximize opportunities for growth. In doing so, you’ll ensure that your campaign’s objectives are achieved and that you are reaching the right audience segments. For instance, January is the perfect time to release a training webinar. To make it a success, you should develop a slide deck, build a landing page, design social media graphics, and promote it across multiple channels.
If you’re looking to gain a return on your investment, you need to create a digital marketing plan that covers all the bases. The most effective digital marketing plan combines all aspects of online marketing, including email marketing, social media, and paid advertising. While these elements are important, gaps in your plan will detract from the ROI your strategy could generate. To avoid this, make sure that your plan is integrated and comprehensive. An example of a well-integrated plan is one that generates awareness, generates leads, and helps salespeople meet goals.