In order to maximize the ROI of SMS marketing, you must make sure that your contacts opt-in to receive your messages. This will prevent you from bothering your subscribers and will also help ensure that your SMS list is filled with interested customers. You can start your campaign by sending a welcome message and an auto-responder message to your subscribers. Once they’ve opted in to your list, you can use the same strategy to send triggered abandonment reminders.
Your list should be as large as possible. Ensure that the sign-up process is as simple as possible. This will help you achieve cross-channel acquisition and send your emails in the same easy flow. Your strategy should include both desktop and mobile sites. In both cases, the SMS sign-up unit should be shown to 100% of your site’s traffic. You can also use a full-screen pop-up for a more personalized experience. And don’t forget to use dedicated landing pages to educate your customers about your products and services.
Another important factor in SMS marketing is the conversion rate. This metric measures the conversion rate of subscribers. The better your e-commerce site is, the higher the conversion rate it will have. For example, if you sell coffee, you can make your coffee more popular by sending text messages. You should also make sure that your messages are short and sweet. Remember to include a call to action. This will increase your chances of converting customers.
One way to improve the success of SMS marketing is to personalize your messages. Try using sub-keywords or individual names to add a personalized touch to your campaigns. This will increase your customers’ loyalty and increase your chances of acquiring new business. When you customize your SMS templates, you can even use the names of your consumers. Then, you can add a human touch to your SMS campaign and see an immediate improvement in your sales.
Aside from e-commerce, SMS marketing is a great tool to increase customer loyalty and engage them with promotions. It can be used for post-purchase messages, triggered transactional messages, and even for SMS-to-win competitions. With the right SMS marketing strategy, it will be possible to reach a wide audience of consumers and convert them into loyal customers. If you’re looking to increase the revenue of your SMS campaign, text message marketing is the best choice.
Aside from being flexible, SMS marketing also offers a high ROI. For example, Dunkin’ Donuts’ campaign was more effective than both online and television advertisements. It was only 2.6 times more likely to result in a conversion. The effectiveness of SMS campaigns was not the only aspect that was evaluated. The brand also created a customised landing page for better conversion rates. This means that you’ll be able to test the effectiveness of your SMS messages.