Using SMS marketing to drive traffic to your website is a great way to reach a wide range of customers quickly. It’s easy to track results of messages, including link clicks, sales generated by exclusive discount codes, and more. Here are some tips to get the most out of your marketing campaigns:
SMS offers permission-based marketing, meaning that customers have requested your messages, making it a guaranteed customer engagement channel. In contrast, the adoption rate of SMS among competitors is very low, so you can be sure that your message recipients will remain interested in your product or service. Moreover, SMS offers the benefits of mass communication as well as targeted messaging, making it a popular option for both small and large businesses. To get the most out of SMS, make sure to use the right combination of channels. Push notifications, email, in-app messaging, and SMS authentication are all excellent ways to integrate SMS messaging into your marketing mix. SMS messaging is also an effective tool for welcome series, promotions, and more.
When using SMS marketing for your website, remember that most people text differently than they read. They use emojis, gifs, and abbreviations. You should use text marketing software that reflects the voice of your brand. Use a platform that knows how people like to text, and only send relevant texts. Remember to use consistent tone and grammar. Don’t use abbreviations and shorthand if your brand is authoritative, as this will make you look unprofessional.
SMS marketing offers the benefits of higher response rates compared to other forms of advertising. In fact, SMS open rates are higher than emails. However, unlike email, SMS unsubscribe rates are also higher. That’s why it’s important to measure SMS unsubscribe rates over time. This way, you can establish a baseline and compare future messages against it. If you notice any outlier results, try tweaking your messaging to attract more subscribers.
When sending SMS messages, remember to include an opt-out option to ensure that your customers are not spammed. For example, sending text messages to your subscribers at random hours may make them feel intrusive. Providing an opt-out option should be included in every SMS message you send. SMS messages should be brief and contain a call to action. The message should contain a link to a page where subscribers can cancel the service at any time.
If your SMS marketing campaign requires a large amount of customization, consider hiring an SMS platform provider that offers a variety of features. A few SMS vendors offer only text messaging, while others provide complete customer engagement platforms. Consider a platform that integrates SMS into your website. This way, you can automatically select the best channel for your marketing campaign. And don’t forget to use A/B testing to measure the effectiveness of your SMS campaigns. Many companies are eager to work with smaller brands, which will save you a great deal of time.
Another type of SMS marketing is triggered by keyword texts. SMS marketing works well for driving traffic to new products, as it can be triggered by time of day or location. It can also be effective for upselling and cross-selling products, as people are more likely to opt-in to receive SMS messages when they’re in a particular location or time of day. This type of marketing can lead to conversions and loyalty around limited events. There are countless ways to customize SMS marketing.