How to Boost the Results of SMS Marketing
One of the best ways to improve the results of SMS marketing campaigns is to set up opt-out mechanisms that will let users choose to receive your messages. SMS messages have higher open rates than email, and unsubscribe rates will be higher than the average for emails. SMS marketing campaigns need to be analyzed over time to determine whether they are generating better results than the average. Establish a baseline to compare future messages against, and identify messages that are outliers.
Media companies can use SMS to drive higher page views and paid subscriptions. By segmenting their audience, they can send targeted messages based on past behavior and interests. For example, Darling magazine, a print publication focused on women’s empowerment, uses SMS marketing to reach its subscribers. As part of COVID-19, Darling sent subscribers a hopeful message, as well as a free phone background, to acknowledge the full year of the COVID campaign. Similarly, digital gifts such as free phone backgrounds or e-cards can help develop relationships between brands and subscribers.
Another important aspect of SMS marketing is that most people text differently than they write. They use abbreviations and emojis, which confuse people who don’t speak the language. In order to avoid this problem, SMS marketing software should reflect your brand’s voice and tone. Only send relevant texts, and make sure to shorten links to make them more readable. Using emojis or emoticons in texts will make your messages look unprofessional, and could actually turn your consumers off.
SMS marketing programs should have an opt-in mechanism to collect consumer contact details. You can use SMS platforms to collect contact details from your customers when they buy online. Always remember to give your customers the option to opt-in or out of receiving SMS messages, as this will increase their ROI. And SMS marketing is legal in the U.S. under federal law, and it’s important to remember that there are certain rules to follow in order to avoid being labeled a spammer.
A third strategy to boost the results of SMS marketing is to use SMS codes. SMS marketing can be used to track how often customers click on links in messages. By including links to a landing page or an online store, SMS marketers can measure how effective their campaigns are. If your campaign relies on exclusive discount codes, it will be beneficial to measure the cost per click. In general, SMS marketing has a 19% CTR. And SMS marketing has proven to be a great way to increase your profits.
One of the best ways to increase the open rate of your messages is to send them at appropriate times. No one wants to receive sales notifications in the middle of the night. In addition, SMS messages can be used to reward customers with coupons or remind them of upcoming appointments. In fact, it’s possible to send SMS messages as frequently as every five minutes. You can even set up opt-out mechanisms for your customers so that they can choose not to receive them.