With the advent of business texting applications, businesses can easily send and track their marketing messages. With these tools, marketers can schedule and respond to customer queries and questions without requiring additional work. However, SMS marketing can have negative effects if the approach is not right. Unlike email marketing, texting provides a more personal touch to contact with customers. Moreover, customers want their inboxes to be free from a ton of spam. Hence, businesses should send messages that are valuable to their recipients.
Unlike email, SMS marketing is more personal, which means marketers must think strategically about what messages to send to their subscribers. While SMS messages have the potential to increase brand loyalty, marketers must first collect data about their subscribers before initiating the SMS marketing campaign. This way, SMS marketers can create a multi-step form to educate the subscriber while remaining compliant. Furthermore, SMS marketers can offer an immediate discount to signups. This is an effective way to build brand loyalty and keep products at the top of the customer’s mind.
When launching an SMS campaign, it is crucial to consider the time of day when consumers are most active. For instance, if your SMS marketing campaign is targeted to business owners, sending messages during the day can be unhelpful. Customers do not want to be woken up in the middle of the night to read an advertisement. It is therefore important to carefully schedule your messages so that consumers don’t receive spamming messages. Apart from that, SMS messaging should be short and to the point. Moreover, marketers can segment their audience based on similar characteristics, such as income levels, interests, and demographics.
Depending on the type of SMS marketing you’re planning, it is important to create an opt-in form. Once subscribers have opted in, they will receive alerts containing coupons, promotions, and more. The text messages should also contain a CTA (call to action) to convert subscribers. A personalized text can boost conversion rates. So, when developing your SMS marketing campaign, make sure to take into account the different ways you can opt-in your subscribers.
SMS messaging has many advantages. It has a limit of 160 characters. It is therefore necessary to include a compelling marketing message and a call-to-action (CTA). Furthermore, mobile coupons should contain an opener, details about the coupons and instructions on how to access them. However, businesses should avoid overusing SMS marketing, as it can make consumers opt-out of the messaging service. This means that it is imperative to be aware of the limitations of SMS messaging.
SMS messages can be used for both transactional and exclusive promotions. By sending SMS messages to customers when they’ve purchased a product, you can share restock information with your VIP group. This is beneficial in encouraging customers to buy more products from your brand. SMS messages can also help your business gain new customers and build a loyal following during limited events. However, SMS messages must also contain an opt-out option. The maximum length of an SMS message is 160 characters.