If you are a small business owner, you might be tempted to focus only on advertising to attract new customers. However, your client list contains valuable information that can help you reach specific markets more effectively. While big businesses base their investments on national trends, smaller businesses know what their local customers want. By paying attention to your client list, you can attract new customers and increase your online audience by using lookalike audience targeting.
Customer service opens the lines of communication with your customers, which can lead to product breakthroughs or reveal new customer segments. For example, Rogaine, a hair regrowth product, was initially designed to lower blood pressure. Later, it was discovered that it also promoted hair regrowth. Although customer feedback is not the norm, it can help improve your marketing efforts. Similarly, you can turn unhappy customers into loyal ones.