There are many benefits of paying attention to client lists, and small businesses in particular can benefit. Whether you’re an eCommerce store or a brick-and-mortar boutique, small businesses can reach specific markets much more effectively than large corporations. While big corporations base their marketing budgets on national sales trends, small businesses are much more likely to know what local customers want and need. By paying attention to client lists, you can attract new customers and increase your audience through lookalike audience targeting.
Besides helping you get to know your customers better, customer service opens a direct line of communication with your customers. Customer conversations can lead to new product innovations or help you uncover new customer segments. For example, the popular product Rogaine was originally developed to help people manage their blood pressure, but later it was discovered that it also helped promote hair regrowth. In addition, customer feedback is rare, but it’s valuable when it’s used to improve marketing efforts.
Moreover, small businesses are more nimble when it comes to marketing strategy. They can test out new trends before large corporations. Bigger companies may have the resources to invest in a massive new idea, but small businesses can execute quickly and iterate quickly. As a result, they have a much better chance of succeeding. The best way to improve your business is to focus on what larger companies cannot do.
Using social media to promote your business is a great way to stand out from the crowd. In addition to being free to use, social media allows you to engage with your followers on a personal level. You can update followers on recent new products and special deals, offer them freebies, and even answer their questions about your business history. This is especially helpful for small businesses because most consumers prefer to do business with local businesses.
With the right email marketing strategy, small businesses can stay top-of-mind. Email marketing helps them make purchases, refer new customers, and re-engage old ones. With the right email campaigns, you can use your client list to sell to existing customers, upsell to current customers, and even conduct surveys and send out announcements. The more relevant the content of an email, the more likely it is that the recipient will take action.