Paying attention to client lists can benefit small businesses in a variety of ways. For starters, if you have an email list, you can send personalized messages to each client, such as birthday wishes or discounts for purchases made every 10 days. Clients appreciate personalized messages from businesses, and you can offer them special deals only available to them. You can also offer them freebies if they buy more than ten things from you.
Customer service opens a direct line of communication between you and your customers, which can lead to product breakthroughs and uncover new segments of customers. Rogaine, for example, was originally marketed to help reduce blood pressure, but soon realized it helped men regain their lost hair. This type of customer feedback isn’t common, but it can improve your marketing and customer service efforts. It’s also an effective way to turn unhappy customers into loyal customers and deliver on your brand promise.
Having a client list allows small businesses to reach a niche market more effectively than large businesses. While big companies may base their marketing and advertising decisions on national trends, small businesses know what their local customers want. By using the power of segmentation and lookalike audience targeting, small businesses can attract new customers and grow their online audience. Increasing sales and profit is the result! There are many benefits to paying attention to client lists.