The importance of paying attention to your client list is obvious: small businesses are better equipped to target specific markets and increase sales. While big companies may base their marketing decisions on national sales trends, small businesses understand the needs and wants of their local customers. By segmenting your client list, you can attract new customers and increase sales by building a larger audience. You can even use lookalike audience targeting to increase sales.
Google Alerts is a great tool to use for this purpose. Sign up for free and sign up to receive notifications about any positive or negative reviews of your business. Pay attention to salespeople who pitch local TV ads, Comcast packages, and Groupons and learn how they market their business. Listen to these people, learn what they are saying and then tailor your marketing to make them more likely to buy from you.