Keeping your client list updated is a vital part of marketing. It can help you determine which strategies are working and which ones are not. Depending on the type of business you have, you may want to send different types of emails to your customers. For example, you can offer discount coupons to clients on their birthdays, or give out freebies for every 10 purchases. Then, you can track which email campaigns are generating the most interest.
By staying on top of your client list, you can better target your marketing efforts and create more loyal customers. Customer support is crucial to turn unhappy customers into loyal ones and deliver on your brand promise. Small businesses often try to target different markets with different products, but spreading themselves too thin may lead to missed opportunities to reach engaged audiences. Dan Kogan, CEO of 1Digital Agency, shares his advice on how to keep your client list relevant and growing.
Small businesses have the advantage of knowing their local market better than large companies do. While big companies base their investments on national sales trends, small businesses know what their local customers are looking for. They can expand their customer base online with lookalike audience targeting. This can help them reach new customers, grow their audience and boost sales. There are many other benefits to paying attention to your client list. The following are just a few.