How Small Businesses Can Benefit From Paying Attention to Client Lists

Keeping an eye on your client list can be beneficial for small businesses. The process opens a direct line of communication with your customers and can lead to product breakthroughs and the discovery of new customer segments. For example, Rogaine was originally created to reduce blood pressure, but later became known for its ability to help promote hair growth. Even if it doesn’t sound like a very exciting or important activity, the feedback you receive from your customers will help you improve your marketing efforts.