The first benefit of paying attention to your client list is the direct effect it has on your business. If you have a small client base, you can reach them more directly with email marketing than a large company can. While big businesses base their investments on national sales trends, small businesses know what their local customers want and need. Segmenting your target audience will allow you to attract new customers and expand your online audience. Lookalike audience targeting will also help you target your prospects.
Secondly, small businesses tend to focus on a smaller skill set than large companies. They have a niche and are known for particular services. Small businesses can also understand their specialization, which big companies often lack. They can then focus on expanding and diversifying their client list by executing and iterating quickly. Small businesses have the resources to invest in marketing strategies that big brands cannot afford. They can also experiment with new trends before they become widespread, which gives them an edge.