If you want to grow your business, you must pay attention to your client list. It is a valuable resource for generating new leads. It can be extremely helpful for small businesses to understand the wants and needs of their clients and how to attract them to your business. The following are some of the key questions you must answer in order to increase the chances of your business growing. Keep reading for more useful information on marketing your business.
Track website traffic using Google Analytics. Also, check out social media platforms like Hootsuite to see what content is working best. Also, pay attention to top-of-funnel prospects and how they convert into leads. By monitoring traffic patterns, you will know if your content and website are driving new business. You should also track your lead-generation efforts and track how well your website performs.
Make sure to keep up with customer conversations and reviews. Use Google Alerts to be alerted to positive or negative reviews about your business. Another way to engage your customers is by inviting them to post pictures of your company’s products or services. You can welcome feedback or foster relationships with individuals on social media platforms. Responding to these comments quickly will impress your current and potential customers. Small businesses can also use the social media sites to engage with their customers.
Ask your existing customers to refer your business to their friends and family. Word of mouth is one of the best ways to acquire new clients. You can provide an incentive for a referral by rewarding them with a gift card, cash bonus, or credit on their next purchase. Likewise, if your existing customers have a negative experience with your business, they will probably recommend it to others. This is why it is important to pay attention to your client list and repeat marketing promotions that have brought you new business.