Paying attention to your client list can benefit your small business in many ways. You can use this information to sell to prospects, upsell to existing customers, and re-engage your past customers. If you can send valuable emails that your readers will actually read, you will increase your chances of getting their attention and making a purchase. By leveraging email marketing, you can build a lasting relationship with your customers and prospects.
A classic story by Aesop states that slow and steady wins the race. In small business, slow and steady always wins. In addition, you can take advantage of the 80/20 rule. According to this rule, 80 percent of your business comes from twenty percent of your client base. By paying attention to your client list, you can improve your sales and revenue while freeing up time for your business. However, it is important to remember that small businesses should always pay attention to the size of their client lists.