While many small businesses start with great intentions, some fail to deliver. Small businesses have the advantage of targeting a very specific market, unlike larger competitors. While big companies may base their advertising budgets on national trends, smaller companies know exactly what local customers want. This knowledge can help small businesses attract new customers and grow their online audience. They can even use lookalike audience targeting to improve sales. In fact, it’s estimated that a third of small businesses don’t even know they exist, yet their clients are a major source of revenue.
While small businesses may be much smaller than Fortune 500 companies, their clients often have a very personal connection with the company. Small business owners should strive to reach out to them on a regular basis and learn their names and faces. This will make their interactions with the business memorable and will increase customer loyalty. Here are some tips for keeping your client list fresh:
Email marketing is a powerful tool for small businesses, as it allows them to stay in touch with their customers. When done well, email can be an easy way to let customers know that you value them as an individual. People love businesses that treat them as individuals. Remember that you’re trying to build a relationship with your audience, so you need to provide them with something of value. In return, they’re more likely to read your emails and respond accordingly.