It’s important to make sure your customers are aware of new offerings. This is an easy way to stay in touch with your customers. If you send your customers value-added information, they’ll feel valued and will be more likely to buy from you. Small businesses can also use email to upsell or re-engage with existing customers. If you want to make the most of your email marketing strategy, you’ll need to know the most effective ways to reach your list.
If you’re not sure how to use client lists to improve your business, try setting up Google Alerts. This free tool will notify you when your customers write reviews about your business online. Small businesses are often too small to understand marketing and advertising. Pay attention to salespeople selling Groupon, Comcast, and local TV ads. You’ll be surprised how much potential you can find in this list. If you’re not listening to salespeople, you’re not targeting the right audience.