While some of these tactics may not be effective for small businesses, you can still take advantage of them. Here are some tips to improve your list:
Customer service – If you haven’t yet tried customer support, it’s a must. Not only can you turn unhappy customers into repeat customers, but also provide the brand promise. New businesses often try to cater to various markets, but spread themselves too thin and miss out on an engaged audience. Dan Kogan, CEO of 1Digital Agency, offers tips to maximize the potential of your client list as you build your brand.
Customized customer list – Small businesses can target local markets more effectively than large corporations. While big companies may base their investments on national sales trends, small businesses know exactly what their local customers want. This way, they can build a larger audience by segmenting their customer lists. This strategy is referred to as lookalike audience targeting. This technique can improve sales, attract new customers, and make it easier to tailor messages to individual preferences.