Paying attention to your client list can benefit your small business in a few ways. If you want to turn one unhappy customer into a loyal one, focus on the needs of each client group. Providing good customer service is the key to delivering on your brand promise. While many small business owners are eager to expand, it is important to keep in mind that spreading yourself too thin can lead to missed opportunities to reach a niche audience.
One of the best ways to get to know your clients is through grassroots marketing. The time you spend learning about your clients allows you to fill untapped niches and solve specific problems. For example, you can offer special deals, free trial periods, or even monthly contests to attract new customers. It’s worth the effort because you’ll be able to identify which of your customers is more likely to buy from you and become a repeat customer.
When utilizing email marketing for small businesses, remember to personalize your emails to each individual customer. The more you personalize your messages, the more likely they’ll be opened and read. It’s a proven fact that customers respond best to emails that contain valuable content. You can use email to boost referrals, re-engage customers, and sell new products. By focusing on your clients’ needs, you’ll be able to reach a larger audience and gain a higher level of attention.
One small business commercial banker once shared this story with me. His client, a small business owner, was planning to sell his business. The business was doing $20 million in revenue a year, but the owners were dismayed when they learned how little it was worth. Profit margins were low and the value of their business was tiny. After evaluating all the costs and benefits, the business was worth less than they had anticipated.
As a small business owner, you need to focus on hiring the right people. If you don’t hire the right people, you won’t have the right people to handle the tasks. Invest in the right people who share your vision. Your number one employee is your client and should be performing at its optimal level. Then, you’ll have a list of people to delegate. That way, you’ll always know who you should delegate to.