How developing a social media strategy can help a local business succeed starts with setting up accounts for the business. You should name the account after your business and assign an admin to it. If you need to give other people access to your account, you can grant those users different permissions. Using the SMART acronym when setting goals is helpful for determining which social media platforms to use and how much time you have to achieve them.
80% of your social media posts should not be sales pitches or promotional content. Instead, make the posts relevant to your target audience. Include relevant content such as inspirational quotes, interesting retweets, and questions to engage your audience. Make sure to follow the rules of social media sites like Facebook and use the content that works for your competitors. This way, your social media strategy can become more successful.
Small businesses have a unique opportunity to connect with their target audience. By creating a personal connection, they can appeal to their audience and gain trust. Additionally, being transparent can build trust between your business and your target audience. For instance, Precision Nutrition curates posts from other businesses in the same industry. It’s a great example of how small businesses can use social media to market their products and services.
Another example of how small businesses can leverage social media to help them grow is Kate Bryan, a North Carolina-based hair stylist who has a large following on Twitter. Instead of relying solely on Facebook, Kate Bryan’s social media strategy is focused on creating a website with videos of her hair styling tutorials. She even included a ‘Pin It’ button on her website. The result? Her website has 161,000 followers on Pinterest and 85 million views on her YouTube videos. Her YouTube channel has 517k subscribers.
Developing a social media strategy should have measurable objectives and goals. You can create goals for each channel based on your business metrics. For example, if you are new to social media, it’s best to start with a few important goals and track your progress. These goals will help you gauge the effectiveness of your campaigns and determine what strategies are most effective. So, set some goals for yourself and your team and get started today!
Selecting the right social media platforms is essential. Many business owners sign up for every platform that looks good to them. But that can backfire when you don’t have the time to develop a social media strategy. Think about where your audience lives, what types of content will resonate with your target audience, and how much budget you have to devote to it. In addition, make sure to research your competition and analyze how they use social media.
In the end, social media is valuable for any business, no matter how large or small. The importance of finding and retaining customers on these platforms cannot be overstated. If you can reach customers on these sites, they are more likely to purchase from you. And once you have those customers, your business can grow and thrive. A social media strategy can help you keep track of these metrics and ensure your social media efforts are successful.