When it comes to promoting your business on social media, you need to understand how it works. A business account is an excellent place to start. You can make it your own, or you can use the services of another company. Create an account based on the name of your business, and set it up as an admin. There are different levels of permission for different social media accounts. Consider what kind of content your business is best suited for and decide where to focus your resources.
The first step is to consider your business’s objectives. What are you trying to achieve? You can organize these goals in one-year, five-year, or ten-year timeframes. Make your goals specific to the industry you’re in. By creating a strategy that addresses these three timeframes, you’ll be able to measure your progress and make adjustments along the way.
Developing a social media strategy for your small business can take the guesswork out of your marketing plan. Social media usage has increased from 7% to 65% in just 10 years. There’s no reason you can’t take advantage of this growing trend to expand your customer base. In fact, people spend 145 minutes each day on social media, which means you have an endless number of opportunities to interact with customers.
Another way to increase engagement with your customers is by building a social media strategy for your employees. These employees are proud of your brand and will spread the word about it. Employee advocacy builds trust and loyalty and is more effective than traditional branding. Employees will promote your company through their personal experiences, and their social connections will trust what they’re reading and sharing. One Fleishman Hillard study showed that employees had more influence on consumers than company leaders.
While social media is a must-have for any business in the 21st century, it’s even more critical for B2C businesses. It’s easy to join social media sites and create a profile about your business. This can help your business reach a large audience and get noticed among new customers. Additionally, it’s free. So, why shouldn’t you get started today?
As you develop your social media strategy, remember that there is no single way to succeed on social media. Social media is an essential part of a business’ marketing plan and can help you reach your customers and expand your brand. Small businesses can even collaborate with other small businesses in their area to develop a social media strategy that works for them. And, don’t forget to incorporate a community aspect.